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1

Managing Corporate Image and Corporate Reputation

Edmund R. Gray, John M.T. Balmer

Journal:

Long Range Planning

Year:

1998

Language:

english

File:

PDF, 271 KB

english, 1998

2

Corporate identity: the concept, its measurement and management

Balmer, John M.T., van Riel, Cees B.M., Balmer, John M.T.

Journal:

European Journal of Marketing

Year:

1997

Language:

english

File:

PDF, 890 KB

english, 1997

3

Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog

Balmer, John M.T., Balmer, John M.T.

Journal:

European Journal of Marketing

Year:

2001

Language:

english

File:

PDF, 577 KB

english, 2001

4

Corporate rebranding: destroying, transferring or creating brand equity?

Balmer, John M.T., Muzellec, Laurent, Lambkin, Mary

Journal:

European Journal of Marketing

Year:

2006

Language:

english

File:

PDF, 208 KB

english, 2006

5

Corporate identity and corporate communications: creating a competitive advantage

Balmer, John M.T., Gray, Edmund R.

Journal:

Corporate Communications An International Journal

Year:

1999

Language:

english

File:

PDF, 130 KB

english, 1999

6

Corporate identity and corporate image revisited ‐ A semiotic perspective

Balmer, John M.T., Thøger Christensen, Lars, Askegaard, Søren

Journal:

European Journal of Marketing

Year:

2001

Language:

english

File:

PDF, 432 KB

english, 2001

7

Understanding organisational culture and the implications for corporate marketing

Balmer, John M.T., Wilson, Alan M.

Journal:

European Journal of Marketing

Year:

2001

Language:

english

File:

PDF, 260 KB

english, 2001

8

Corporate heritage in CSR communication: a means to responsible brand image?

Balmer, John M.T., Blombäck, Anna, Scandelius, Christina

Journal:

Corporate Communications An International Journal

Year:

2013

Language:

english

File:

PDF, 163 KB

english, 2013

9

Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century

John M. T. Balmer, Helen Stuart and Stephen A. Greyser

Journal:

California Management Review

Year:

2009

Language:

english

File:

PDF, 2.05 MB

english, 2009

10

Relations between organizational culture, identity and image

Balmer, John M.T., Jo Hatch, Mary, Schultz, Majken

Journal:

European Journal of Marketing

Year:

1997

Language:

english

File:

PDF, 702 KB

english, 1997

11

Social Identity, Organizational Identity and Corporate Identity: Towards an Integrated Understanding of Processes, Patternings and Products

Joep P. Cornelissen, S. Alexander Haslam, John M. T. Balmer

Journal:

British Journal of Management

Year:

2007

Language:

english

File:

PDF, 171 KB

english, 2007

12

Seven dimensions of corporate identity

Balmer, John M.T., Melewar, T.C., Karaosmanoglu, Elif

Journal:

European Journal of Marketing

Year:

2006

Language:

english

File:

PDF, 390 KB

english, 2006

13

Corporate brand reputation and brand crisis management

Balmer, John M.T., Greyser, Stephen A.

Journal:

Management Decision

Year:

2009

Language:

english

File:

PDF, 229 KB

english, 2009

14

The corporate brand and strategic direction: Senior business school managers’ cognitions of corporate brand building and management

Balmer, John M T, Wang, Wei-Yue

Journal:

Journal of Brand Management

Year:

2016

Language:

english

File:

PDF, 457 KB

english, 2016

15

Managing the Multiple Identities of the Corporation

John M.T. Balmer and Stephen A. Greyser

Journal:

California Management Review

Year:

2002

Language:

english

File:

PDF, 318 KB

english, 2002

16

CSR and corporate branding effect on brand loyalty: a study on Indian banking industry

Pratihari, Suvendu Kumar, uzma, shigufta hena, Balmer, John, Balmer, John

Journal:

Journal of Product & Brand Management

Year:

2017

Language:

english

File:

PDF, 1.20 MB

english, 2017

17

Visual identity: trappings or substance?

Balmer, John M.T., Baker, Michael J., Balmer, John M.T.

Journal:

European Journal of Marketing

Year:

1997

Language:

english

File:

PDF, 1.05 MB

english, 1997

18

Corporate brands with a heritage

Urde, Mats, Greyser, Stephen A, Balmer, John M T

Journal:

Journal of Brand Management

Year:

2007

Language:

english

File:

PDF, 155 KB

english, 2007

19

Corporate Identity and the Advent of Corporate Marketing

Balmer, John M.T.

Journal:

Journal of Marketing Management

Year:

1998

Language:

english

File:

PDF, 1.79 MB

english, 1998

20

Corporate identity, corporate identity scholarship and Wally Olins (1930-2014)

Balmer, John M.T.

Journal:

Corporate Communications An International Journal

Year:

2015

Language:

english

File:

PDF, 170 KB

english, 2015

21

Corporate brands and corporate marketing: Emerging trends in the big five eco-system

Balmer, John M T, Abratt, Russell, Kleyn, Nicola

Journal:

Journal of Brand Management

Year:

2016

Language:

english

File:

PDF, 114 KB

english, 2016

22

Alliance brands: Building corporate brands through strategic alliances?

He, Hong-Wei, Balmer, John M T

Journal:

Journal of Brand Management

Year:

2006

Language:

english

File:

PDF, 218 KB

english, 2006

23

Advances in Chinese Brand Management || Selecting the Right Brand Name: An Examination of Tacit and Explicit Linguistic Knowledge in Name Translations

Balmer, John M. T., Chen, Weifeng

Year:

2017

Language:

english

File:

PDF, 286 KB

english, 2017

24

Student corporate brand identification: an exploratory case study

Powell, Shaun, Balmer, John M.T., Liao, Mei‐Na

Journal:

Corporate Communications An International Journal

Year:

2007

Language:

english

File:

PDF, 131 KB

english, 2007

25

Corporate brand orientation: What is it? What of it?

Balmer, John M T

Journal:

Journal of Brand Management

Year:

2013

Language:

english

File:

PDF, 333 KB

english, 2013

26

Implications of Habermas's “theory of communicative action” for corporate brand management

Balmer, John M.T., Kernstock, Joachim, Oliver Brexendorf, Tim

Journal:

Corporate Communications An International Journal

Year:

2009

Language:

english

File:

PDF, 94 KB

english, 2009

27

Corporate Brand Management Imperatives: Custodianship, Credibility, and Calibration

John M.T. Balmer

Journal:

California Management Review

Year:

2012

Language:

english

File:

PDF, 428 KB

english, 2012

28

Internal brand building and structuration: the role of leadership

Balmer, John M.T., Vallaster, Christine, de Chernatony, Leslie

Journal:

European Journal of Marketing

Year:

2006

Language:

english

File:

PDF, 246 KB

english, 2006

29

The added value of corporate logos ‐ An empirical study

Balmer, John M.T., van Riel, Cees B.M., van den Ban, Anouschka

Journal:

European Journal of Marketing

Year:

2001

Language:

english

File:

PDF, 240 KB

english, 2001

30

Relationships between personal and corporate reputation

Balmer, John M.T., Bromley, Dennis B.

Journal:

European Journal of Marketing

Year:

2001

Language:

english

File:

PDF, 406 KB

english, 2001

31

Corporate branding and corporate brand performance

Balmer, John M.T., Harris, Fiona, de Chernatony, Leslie

Journal:

European Journal of Marketing

Year:

2001

Language:

english

File:

PDF, 465 KB

english, 2001

32

Explicating ethical corporate identity in the financial sector

Balmer, John M.T., Powell, Shaun, Elving, Wim J.L., Dodd, Chris, Sloan, Julia

Journal:

Corporate Communications An International Journal

Year:

2009

Language:

english

File:

PDF, 262 KB

english, 2009

33

Development and management of corporate image in South Africa

Balmer, John M.T., Abratt, Russell, Nsenki Mofokeng, Thabiso

Journal:

European Journal of Marketing

Year:

2001

Language:

english

File:

PDF, 246 KB

english, 2001

34

Understanding corporate identity: the French school of thought

Balmer, John M.T., Moingeon, Bertrand, Ramanantsoa, Bernard

Journal:

European Journal of Marketing

Year:

1997

Language:

english

File:

PDF, 447 KB

english, 1997

35

Corporate Branding || Preface: New Frontiers and Perspectives in Corporate Brand Management: In Search of a Theory

Avinandan Mukherjee and John M. T. Balmer

Journal:

International Studies of Management and Organization

Year:

2007-2008

Language:

english

File:

PDF, 1.29 MB

english, 2007-2008

36

Advances in Chinese Brand Management || Brand Name Translation Model: A Case Analysis of US Brands in China

Balmer, John M. T., Chen, Weifeng

Year:

2017

Language:

english

File:

PDF, 317 KB

english, 2017

37

Internal corporate branding impact on employees’ brand supporting behaviour

Garas, Sally Raouf Ragheb, Mahran, Amira Fouad Ahmed, Mohamed, Hassan Mohamed Hussein, Balmer, John, Balmer, John

Journal:

Journal of Product & Brand Management

Year:

2017

Language:

english

File:

PDF, 718 KB

english, 2017

38

Mapping the Interface Between Corporate Identity, Ethics and Corporate Social Responsibility

Kyoko Fukukawa, John M.T. Balmer, Edmund R. Gray

Journal:

Journal of Business Ethics

Year:

2007

Language:

english

File:

PDF, 114 KB

english, 2007

39

Corporate brands: what are they? What of them?

Balmer, John M.T., Gray, Edmund R.

Journal:

European Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 125 KB

english, 2003

40

The impact of organisational characteristics on corporate visual identity

Balmer, John M.T., van den Bosch, Annette L.M., Elving, Wim J.L., de Jong, Menno D.T.

Journal:

European Journal of Marketing

Year:

2006

Language:

english

File:

PDF, 148 KB

english, 2006

41

Internal branding process: key mechanisms, outcomes and moderating factors

Balmer, John M.T., Punjaisri, Khanyapuss, Wilson, Alan

Journal:

European Journal of Marketing

Year:

2011

Language:

english

File:

PDF, 190 KB

english, 2011

42

Corporate marketing

Balmer, John M.T., Balmer, John M.T., Greyser, Stephen A.

Journal:

European Journal of Marketing

Year:

2006

Language:

english

File:

PDF, 123 KB

english, 2006

43

Strong brands and corporate brands

Balmer, John M.T., Kay, Mark J.

Journal:

European Journal of Marketing

Year:

2006

Language:

english

File:

PDF, 107 KB

english, 2006

44

Towards a framework for managing corporate identity

Balmer, John M.T., Markwick, Nigel, Fill, Chris

Journal:

European Journal of Marketing

Year:

1997

Language:

english

File:

PDF, 896 KB

english, 1997

45

Corporate communication and corporate marketing

Balmer, John M.T., Illia, Laura, Balmer, John M.T.

Journal:

Corporate Communications An International Journal

Year:

2012

Language:

english

File:

PDF, 441 KB

english, 2012

46

Corporate heritage brands in China. Consumer engagement with China’s most celebrated corporate heritage brand – Tong Ren Tang: 同仁堂

Balmer, John M T, Chen, Weifeng

Journal:

Journal of Brand Management

Year:

2015

Language:

english

File:

PDF, 297 KB

english, 2015

47

Explicating corporate heritage, corporate heritage brands and organisational heritage

Balmer, John M T, Burghausen, Mario

Journal:

Journal of Brand Management

Year:

2015

Language:

english

File:

PDF, 447 KB

english, 2015

48

Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands

Santos, Fernando Pinto, Burghausen, Mario, Balmer, John M T

Journal:

Journal of Brand Management

Year:

2016

Language:

english

File:

PDF, 366 KB

english, 2016

49

China’s brands, China’s brand development strategies and corporate brand communications in China

Balmer, John M T, Chen, Weifeng

Journal:

Journal of Brand Management

Year:

2015

Language:

english

File:

PDF, 371 KB

english, 2015

50

Corporate heritage brands and the precepts of corporate heritage brand management: Insights from the British Monarchy on the eve of the royal wedding of Prince William (April 2011) and Queen Elizabeth II's Diamond Jubilee (1952–2012)

Balmer, John M T

Journal:

Journal of Brand Management

Year:

2011

Language:

english

File:

PDF, 267 KB

english, 2011

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